How to Start Online Marketing Business in 2019 for Beginners
What’s up marketers and entrepreneurs Rod checking in wanting to bring you another article today. Today we’re going to talk about how to start an online marketing business or agency in 2019. I got three talking points I want to go over today. I want to help you guys start your marketing business so you can make more money in your life and your career and take your income to the next level.
Specialize in a Niche (SEO, Social Media Marketing, Paid Advertising, Email Marketing)
First of all, guys when you are setting up a marketing agency you have to understand that this is a long term commitment. This is something that you’re not going to turn around in a couple of days and expect to make money. It’s going to be a work in progress when it comes to branding and making money online with your business.
You want to come across as being professional so number one guys let’s talk about specializing. I know a lot of you guys think that you could solve all the problems with marketing but you’re going to be more effective when you could specialize in one general area. When it comes to marketing yourself to other clients if you specialize in SEO, that’s not to say you can’t do any paid advertising work, I do email marketing work, I do social media marketing but everybody knows me as their SEO go-to guy. So you have got to make sure that you’re known for something and you’re not a jack of all trades. Just pick one that you’re the best at.
It’s going to be natural once you get that account and start providing value to that particular client, that you’re going to want to offer more services. They’re going to trust you because you have proven yourself already but there’s going to be more money in your pocket when you specialize. You could charge more and you can resonate more. Your clients are going to know this is what I come for, this is what I come to this person for and once you build that relationship and get a couple wins under your belt they will allow you to help out with other things. Then you can charge accordingly for those additional services.
Have An Ideal Customer
So talking point number two is focus on your ideal customer. This is a big one. You need to know what your ideal customer looks like. Or at least know what the customer you don’t want looks like. Don’t just go for the big fish, the small fish, or whatever customer will let you pitch to them. In the beginning, I can understand that but you have to at some point come to focus in on what your ideal customer looks like. Here’s why.
It’s so important that you develop standard operating procedures because once you start scaling your business, you will come to depend more and more on your standard processing. When you have a certain type of customer and certain expectations, you can really position yourself so that you can help a certain type of client.
A lot of online agencies or freelancers who want to start agencies, just go for any client. At the beginning that is ok because you’re trying to get your business off the ground. But when you get that first couple of clients, you have to start to have a standard type of client. Because once you get into onboarding that client and maintaining your standard operating procedures, you want to be able to outsource those jobs to your team.
The issue is, you can’t do everything, that’s why it’s very important to have that standard client. When you had that standard client, it is easier to create a standard process, a checklist, a standard you do for every client. Obviously the target market industry may change a little bit but the core process itself should be pretty standard for every account that you bring to your team.
Having a certain type of client will enable you to help make your team training a lot more effective. Then you can step away from your business and someone else will know what’s going on. Instead of you going out and getting a wide range of clients that has different needs that want all kind of different things and you’re trying to deliver on all of them. You’re probably going to fail.
Everyone struggles with this issue. I did and it drove me crazy because I couldn’t properly hire and train my team in a standardized manner. When you don’t standardize your clientele and your, therefore, your hiring and processing system it will be hard for you to take what you have in your mind and put it into practice. Worse you will have issues satisfying every client. I ended up closing that particular agency because I couldn’t hire anybody at a decent rate especially living here in Mississippi. It’s was hard to bring on software developers because I didn’t have a standard process and procedure to guide them on how to onboard and maintain those clients.
Having a standard client and matching processes in place is going to make things so much easier AND it’s going to give you in a leg up on your competition.
A lot of your business is management i.e. just making sure things get done the right way and automate as much as possible, the better your business is going to run. If you can lean on systemizing and having standard processes you’re going to make your life a lot easier in the long run.
Charge The Right Amount (Not Too High Or Not Too Low)
My third point is to make sure you research rates and charge the right fee. A lot of people charge a low rate at the beginning just to get the initial business. The problem is once you set that price, it sets an expectation on your quality of work, get an effective team together at the lower rates and it is difficult to raise your prices. Also, don’t charge too much either.
You don’t want to overbid especially with accounts that are used to paying low prices. It is very important to charge the right fee from the get-go. But if you are not sure I would err on the side of being too high rather than too low because you can always come down. If you’re too low you can’t always go up once you start. We all make mistakes so giving an overestimate or an underestimate it’s okay but with some research, you will find that middle ground.
For example, SEO services typically charge between $1,500 and $2,500 for a law agency. You would think that a small little agency law firm couldn’t afford to pay a thousand dollars a month for marketing but you would be wrong. These small law firms can easily get million-dollar clients. To be able to get one of those accounts is realistic so you need to be in the price range at the very minimum in the $1,500 per month range.
It’s very important that you charge the right amount from the start. I’d rather you charge on the high end of the range you research for a particular niche. Because it is easier to negotiate the price lower to get the low rather than start low and try to raise your prices after you get that first job. You can’t go back up once you give him that deal. Even if you negotiate an initial low rate at the beginning, once your client gets used to that low rate they will balk when you try to raise your rate after that. If you give an SEO deal of $500 the first month and next month you try to come up to $1,000, you’re essentially doubling your price which is not going to work. Before you accept a job for a particular client you should research that clients’ size and the revenues for that particular industry.
I go into more depth in my 7 step guide below to make sure you guys have some guidance during this process and you don’t spend a lot of time spinning your wheels. I give instructions on how to get your digital marketing agency and business off the ground and set that foundation. Especially how you can scale your business without you having to babysit 24/7, or getting calls in the middle of the night about things that you could automate and make life a whole lot easier for yourself.
So like and subscribe to the content in the comments below and please let me know how things are going in your business. What are some of the roadblocks that you have experienced when starting your online marketing agency or marketing business. What are some of the issues that you would love to know in order for you to make things run faster and smoother. Go ahead and comment below. I would love to be able to help you guys out with all that stuff and really get you guys off to a great start. So what I need you to do is go sign up for the seven-step guide below and subscribe to the content. I want to start spreading the message and help put you guys in a position to win. See you in the next article.