What’s up marketers and entrepreneurs Rod checking in wanting to bring you another article today. Today we’re going to talk about how to start an online marketing business or agency in 2019. I got three talking points I want to go over today. I want to help you guys start your marketing business so you can make more money in your life and your career and take your income to the next level.
First of all, guys when you are setting up a marketing agency you have to understand that this is a long term commitment. This is something that you’re not going to turn around in a couple of days and expect to make money. It’s going to be a work in progress when it comes to branding and making money online with your business.
You want to come across as being professional so number one guys let’s talk about specializing. I know a lot of you guys think that you could solve all the problems with marketing but you’re going to be more effective when you could specialize in one general area. When it comes to marketing yourself to other clients if you specialize in SEO, that’s not to say you can’t do any paid advertising work, I do email marketing work, I do social media marketing but everybody knows me as their SEO go-to guy. So you have got to make sure that you’re known for something and you’re not a jack of all trades. Just pick one that you’re the best at.
It’s going to be natural once you get that account and start providing value to that particular client, that you’re going to want to offer more services. They’re going to trust you because you have proven yourself already but there’s going to be more money in your pocket when you specialize. You could charge more and you can resonate more. Your clients are going to know this is what I come for, this is what I come to this person for and once you build that relationship and get a couple wins under your belt they will allow you to help out with other things. Then you can charge accordingly for those additional services.
So talking point number two is focus on your ideal customer. This is a big one. You need to know what your ideal customer looks like. Or at least know what the customer you don’t want looks like. Don’t just go for the big fish, the small fish, or whatever customer will let you pitch to them. In the beginning, I can understand that but you have to at some point come to focus in on what your ideal customer looks like. Here’s why.
It’s so important that you develop standard operating procedures because once you start scaling your business, you will come to depend more and more on your standard processing. When you have a certain type of customer and certain expectations, you can really position yourself so that you can help a certain type of client.
A lot of online agencies or freelancers who want to start agencies, just go for any client. At the beginning that is ok because you’re trying to get your business off the ground. But when you get that first couple of clients, you have to start to have a standard type of client. Because once you get into onboarding that client and maintaining your standard operating procedures, you want to be able to outsource those jobs to your team.
The issue is, you can’t do everything, that’s why it’s very important to have that standard client. When you had that standard client, it is easier to create a standard process, a checklist, a standard you do for every client. Obviously the target market industry may change a little bit but the core process itself should be pretty standard for every account that you bring to your team.
Having a certain type of client will enable you to help make your team training a lot more effective. Then you can step away from your business and someone else will know what’s going on. Instead of you going out and getting a wide range of clients that has different needs that want all kind of different things and you’re trying to deliver on all of them. You’re probably going to fail.
Everyone struggles with this issue. I did and it drove me crazy because I couldn’t properly hire and train my team in a standardized manner. When you don’t standardize your clientele and your, therefore, your hiring and processing system it will be hard for you to take what you have in your mind and put it into practice. Worse you will have issues satisfying every client. I ended up closing that particular agency because I couldn’t hire anybody at a decent rate especially living here in Mississippi. It’s was hard to bring on software developers because I didn’t have a standard process and procedure to guide them on how to onboard and maintain those clients.
Having a standard client and matching processes in place is going to make things so much easier AND it’s going to give you in a leg up on your competition.
A lot of your business is management i.e. just making sure things get done the right way and automate as much as possible, the better your business is going to run. If you can lean on systemizing and having standard processes you’re going to make your life a lot easier in the long run.
My third point is to make sure you research rates and charge the right fee. A lot of people charge a low rate at the beginning just to get the initial business. The problem is once you set that price, it sets an expectation on your quality of work, get an effective team together at the lower rates and it is difficult to raise your prices. Also, don’t charge too much either.
You don’t want to overbid especially with accounts that are used to paying low prices. It is very important to charge the right fee from the get-go. But if you are not sure I would err on the side of being too high rather than too low because you can always come down. If you’re too low you can’t always go up once you start. We all make mistakes so giving an overestimate or an underestimate it’s okay but with some research, you will find that middle ground.
For example, SEO services typically charge between $1,500 and $2,500 for a law agency. You would think that a small little agency law firm couldn’t afford to pay a thousand dollars a month for marketing but you would be wrong. These small law firms can easily get million-dollar clients. To be able to get one of those accounts is realistic so you need to be in the price range at the very minimum in the $1,500 per month range.
It’s very important that you charge the right amount from the start. I’d rather you charge on the high end of the range you research for a particular niche. Because it is easier to negotiate the price lower to get the low rather than start low and try to raise your prices after you get that first job. You can’t go back up once you give him that deal. Even if you negotiate an initial low rate at the beginning, once your client gets used to that low rate they will balk when you try to raise your rate after that. If you give an SEO deal of $500 the first month and next month you try to come up to $1,000, you’re essentially doubling your price which is not going to work. Before you accept a job for a particular client you should research that clients’ size and the revenues for that particular industry.
I go into more depth in my 7 step guide below to make sure you guys have some guidance during this process and you don’t spend a lot of time spinning your wheels. I give instructions on how to get your digital marketing agency and business off the ground and set that foundation. Especially how you can scale your business without you having to babysit 24/7, or getting calls in the middle of the night about things that you could automate and make life a whole lot easier for yourself.
So like and subscribe to the content in the comments below and please let me know how things are going in your business. What are some of the roadblocks that you have experienced when starting your online marketing agency or marketing business. What are some of the issues that you would love to know in order for you to make things run faster and smoother. Go ahead and comment below. I would love to be able to help you guys out with all that stuff and really get you guys off to a great start. So what I need you to do is go sign up for the seven-step guide below and subscribe to the content. I want to start spreading the message and help put you guys in a position to win. See you in the next article.
Whats up marketers and entrepreneurs. Rod here checking in wanting to bring you a new article today. And today we’re going to talk about how to start your online business with Facebook. Yes, that’s right Facebook guys. I know we talked about Facebook a lot in another video but I wanted to cover it from an online business perspective. If you decide to start your business on Facebook I’m going to show you how you get traffic sales and how to put your content on Facebook the right way.
I used to waste a ton of time putting content facebook that never got any traffic. Because my digital marketing content always went against what Facebook wanted to push. In this article, I want to put you guys in a position to save time and start making money and grow your business as fast as possible on Facebook.
You need to leverage Facebook on-site conversion tools. I know a lot of people are going to tell you no on this and I’m talking specifically about organic content traffic. What happens with organic content is when you attempt to send traffic away from Facebook to your opt-in page, you are going to get suppressed. What I would recommend for organic traffic if you’re going to go the route of actually trying to get leads is to leverage their on-site lead conversion tool. Facebook actually has a button that’ll get that lead on Facebook.
I know it’s not going to really give you the engagement that you want initially because they don’t go to your website and opt into your email list by entering their email. But this does it gives you an initial list to work with by targeting your niche market and grow your list faster.
There are other strategies with paid ads that actually send them directly to your page to build more of a relationship and probably better quality leads but I’m talking about organic traffic from Facebook. So you can get the maximum amount of exposure from Facebook without them actually stepping on you like a little cockroach. Facebook does not like it when you are sending too much traffic off of Facebook. they will suppress your message if you do that so guys you have to be aware of this tool and if you don’t you’re going to find yourself doing a lot of work to create Facebook content to find out that Facebook is not even showing your post.
One more Point relating to this is we all know that we’re only getting 5% of the organic traffic that we used to get out of Facebook. I know a lot of you guys are going to say don’t use Facebook. A lot of people hate using Facebook but I would say there’s still some meat on that bone. I wouldn’t use Facebook as my primary organic traffic Source. If you’re into paid ads it’s certainly can work. But with organic Facebook traffic, you can build a secondary list. Facebook is good for that kind of stuff.
Just five years ago we use to get 95% of organic traffic from Facebook but now it’s only 5% so I want to make sure everybody is on the same page about how to leverage Facebook.
Facebook pages used to be your bread-and-butter when growing your online business. There is still some value there but only a fraction of what it used to be. Facebook page is somewhere for your prospect to go while on the Facebook platform to get more information about you. They allow you to put your links on there to your outside page. But for the most part, don’t put too many resources into a Facebook page. I find there are better options than Facebook pages. Facebook pages don’t rank on Google anymore. Even Facebook doesn’t push pages because they know that is a good chance you may bounce.
Facebook knows that their money is on that feed they want you to stay on that feed as much as possible because you are much less likely to bounce. Facebook controls the Narrative of what you see on that the feeds. They know they can’t control you if you bounce.
You need to know where Facebook wants their visitors to be and you want your content to be optimized there. Which is on the feeds. With that being said you should know the Facebook community does give you the second best option as long as you’re chatting on a group feed and you’re seeing what’s in that community feed that’s a good approach for Facebook.
Facebook likes when you’re scrolling down looking at all the different content in the feeds because they have a lot more control over that what you see. You have a good chance of getting your content pushed in the feeds. Leverage Facebook that way even though there’s going to be some people say Facebook is not a good organic source of traffic. Yes, you can do better with Reddit and Pinterest but I’m talking about the benefits of Facebook. You can post content 4 or 5 times a day on facebook but do not pitch your affiliate links directly in a Facebook feed. You can convert them over to sales once they visit your website.
Yes, you want to establish a Facebook page and engage with your Facebook followers. Yes, you want to start groups and spend your time engaging with your community as much as possible to leverage that organic traffic. To stay in Facebook’s good graces to put yourself in a position to help as many people out as possible. This will put you in a position to win.
I want to see where you guys are at with your Facebook journey. Are you just starting your Facebook journey? What niche are you in on Facebook and how is it going? Let me know how I can help you take it to the next level.
I’m going to start reviewing a lot of my clients and my visitor’s online strategies. I want to make sure that I have all the information up front so I can make some suggestions for you guys. I want to make sure I put as much money in your pocket as possible especially when you’re just starting an online business.
If you have any questions about DigiLink or just want to know more about how to take your career to the next level, check out my free 7 step guide below. It’s free so go ahead and sign up for that and be a part of the community so you can take your online business to the next level and really put yourself in the position to win. Engage in the comments section below.