Category Archives for "Digital Marketing"

Make $100 Day with YouTube Passive Income in 2019

YouTube passive income

WhatsApp marketers and entrepreneurs? Rod checking in wanting to bring you guys another article. Today I’m going to talk about passive income via YouTube. A lot of you guys like YouTube, a lot of you guys like passive income, and a lot of you guys are trying to figure out how you can leverage YouTube to get passive income. Well, I have three talking points that I’m going to cover today and I’m going to get you started with those.

Obviously, there are more than three ways to get your passive income from YouTube and I get into more strategies in my free 7 Step Guide below, so go ahead and sign up for that so you can really take your YouTube and passive income to the next level.

A lot of you guys see the glamorous side of passive income and you want to do the same. You may see people being on the beach drinking a margarita and sitting with their laptop and seeing money coming in. You can get to that point but it’s going to take some work. It’s going to take you guys being strategic about what you’ve got to do to really put yourself in the position to make that passive income.

YouTube is a critical resource in making that happen. YouTube can really put you in a position to win.

No Content No Income

So number one point guys no content, no income. Some of you guys think you can come on YouTube and expect to put up canned videos made by someone else and expect that to work, no. You’ve got to start a brand. You’ve got the build content and trust. But this can do this while you sleep if done right. When you can create a video, put it up on Youtube and it is available 24 hours a day, 7 days a week even while you sleep.

YouTube will, depending on the type of content you create, will promote your content. They will put your content in front of people who have problems that you could solve. This is something that doesn’t require any activity from you, i.e. done passively for you. You will get people subscribing to your channel and you will get people to trust you just like I’m doing now with my 7 step guide. I’m getting you guys to sign up for that so that you can find your niche.

Say for example gardening, you can start a garden or a photography Channel, create your videos, start doing tutorials, giving instructions and providing guides. Once you do that, you can go off and do something else. That video is going to be working for you in the background. YouTube has that level of power.

The best way to gain your audience’s confidence and trust are through visual means. They see you, they look at your body language, they hear your voice, your tonality. There’s so much stuff you can do on YouTube that you can’t do from other platforms. So leverage your content let’s put it in a way where you could put that video out there and you can make money while you sleep.

The best feeling in the world is when you wake up in the morning and see somebody purchased your course or somebody consumed your content. You’re helping people without having to be in front of them. Obviously at some point, you want to engage with them, you want to do meetups and chats and provide customer service but for the most part, you can, I repeat you can make money passively via YouTube. A very powerful tool guys.

Don’t Follow Trends

Talking point number two, do not follow trends. So it’s tempting to follow trends and to create videos and content on those trends but stick with your niche. Stick with what makes you unique. Follow that strategy to the T. Obviously you’re going to have one or two pieces of content you can make money via other topics but you want 95% of your content to be in your niche positioning yourself in a certain niche.

Trends are okay if you position yourself accordingly. But don’t necessarily run to the trend or don’t follow the trend. If for some reason your Niche has a trendy topic and you are already talking about that, then you can position yourself to be in an authority for that trend and leverage that trend. But don’t chase it, don’t switch your content or strategies around trying to follow trends. That’s not going to work.

You may even get to the point where you get traffic from the trends but you’re going to quickly find out trends are trends for a reason. For example, if you get in on a trend too late, how many people bought fidget spinners. A lot of people got rich off of those but I guarantee you some poor guy somewhere had a whole lot inventory or went off and leveraged his house to buy fidget spinner inventory towards the end of that trend and now they’re going bankrupt because they can sell them any more.

Also, trends create processes that are just not replicable. You need to put in place processes and you are able to replicate when you’re dealing with passive income. With passive income you get the people to come to you inbound yeah you do a little outbound here and there but most of the passive income is generated by people coming in, seeing your ads and they like your specific niche and they have a problem or a need in that topic and they’re going to come to you in the future. Guess who they went to for trends in the past? They don’t know because they don’t remember because trends are like that because there’s no branding involved. so guys keep that in mind and stay away from trends.

Solve Evergreen Problems 

Number three, solve problems in the evergreen niches. Evergreen problems are the main source of passive income. If you want consistent passive income, you have to solve problems in an evergreen niche. This way you’re going to make money year after year. An evergreen niche is in the health, wealth and finance categories. Those are the main ones but there are tons more guys. Again I get into more detail send my 7 step marketing guide so check it out. The link is at the bottom of this article.

In my 7 step guide, I give you examples of niches that are going to help you make that passive income over and over and over again in the evergreen niches. That is the core reason why passive income works because people are going to always have issues in the evergreen industries. People are always going to need to solve problems in the evergreen niches. People are always going to have a need for cameras or gardening or software development or technology. All these needs are going to exist 5, 10, 20 years from now. The question is what type of content is going to be available to help them to solve those problems. That’s where you come in with your passive income guys it. It’s so important that you position yourself for this passive income and claim that niche.

So, guys, I don’t want to make my content too general I want you guys to position yourself for success. What I need you to do is I need you to start making content. Have you even picked your niche? Are you trying to get a job? Are you trying to start a business? Are you trying to do freelance? Once you decide on that, then pick your niche. Get that income coming in so you can take care of your bills. Make sure you got food on the table. Make sure you can survive. Next, you want to start creating income over and above what you need to survive, i.e. your passive income so that you could start making money while you sleep. That’s the difference between active income and passive income.

At first, you’re going to be growing your active income and that requires your time. It’s going to require you to be there which is okay. Then at the same time start creating your passive income. After we do the initial setup, we want our passive income to grow as much as possible, by positioning ourselves and by doing the three things that I mentioned in this article.

So, guys, I urge you to really start prioritizing your passive income once you get your active income squared away. In either case, you will be making money with your skills, your knowledge, whatever business or job you’re going to do to take care of your active income. Then you want to start positioning yourself for more and more passive income over time. It’s going to grow and it’s definitely going to become your favorite because you don’t have to do much to keep it going. Once you get it going, once that snowball starts rolling and gets it off the ground, you got your brand working for you, your technology is working for you, your content is working for you and all those things you’re doing on YouTube.

You’re going to be amazed at how much your passive income is going to be automated after you set up these processes and procedures. I can hit this passive income with YouTube strategies in a lot of different ways. In the meantime tell me what problems you are having passive income. What are you doing on YouTube to set up your passive income? How much are you making with passive income? Give me your story and comment below and then sign up for my free 7th step marketing guide if you haven’t done so already. Then subscribe to my Youtube channel and like this video. Let’s start making our passive income and taking it to the next level. I’ll see you guys in the next article.



How to Start Online Marketing Business in 2019 for Beginners

Online Marketing Business

What’s up marketers and entrepreneurs Rod checking in wanting to bring you another article today. Today we’re going to talk about how to start an online marketing business or agency in 2019. I got three talking points I want to go over today. I want to help you guys start your marketing business so you can make more money in your life and your career and take your income to the next level.

Specialize in a Niche (SEO, Social Media Marketing, Paid Advertising, Email Marketing)

First of all, guys when you are setting up a marketing agency you have to understand that this is a long term commitment. This is something that you’re not going to turn around in a couple of days and expect to make money. It’s going to be a work in progress when it comes to branding and making money online with your business.

You want to come across as being professional so number one guys let’s talk about specializing. I know a lot of you guys think that you could solve all the problems with marketing but you’re going to be more effective when you could specialize in one general area. When it comes to marketing yourself to other clients if you specialize in SEO, that’s not to say you can’t do any paid advertising work, I do email marketing work, I do social media marketing but everybody knows me as their SEO go-to guy. So you have got to make sure that you’re known for something and you’re not a jack of all trades. Just pick one that you’re the best at.

It’s going to be natural once you get that account and start providing value to that particular client, that you’re going to want to offer more services. They’re going to trust you because you have proven yourself already but there’s going to be more money in your pocket when you specialize. You could charge more and you can resonate more. Your clients are going to know this is what I come for, this is what I come to this person for and once you build that relationship and get a couple wins under your belt they will allow you to help out with other things. Then you can charge accordingly for those additional services.

Have An Ideal Customer

So talking point number two is focus on your ideal customer. This is a big one. You need to know what your ideal customer looks like. Or at least know what the customer you don’t want looks like. Don’t just go for the big fish, the small fish, or whatever customer will let you pitch to them. In the beginning, I can understand that but you have to at some point come to focus in on what your ideal customer looks like. Here’s why.

It’s so important that you develop standard operating procedures because once you start scaling your business, you will come to depend more and more on your standard processing. When you have a certain type of customer and certain expectations, you can really position yourself so that you can help a certain type of client.

A lot of online agencies or freelancers who want to start agencies, just go for any client. At the beginning that is ok because you’re trying to get your business off the ground. But when you get that first couple of clients, you have to start to have a standard type of client. Because once you get into onboarding that client and maintaining your standard operating procedures, you want to be able to outsource those jobs to your team.

The issue is, you can’t do everything, that’s why it’s very important to have that standard client. When you had that standard client, it is easier to create a standard process, a checklist, a standard you do for every client. Obviously the target market industry may change a little bit but the core process itself should be pretty standard for every account that you bring to your team.

Having a certain type of client will enable you to help make your team training a lot more effective. Then you can step away from your business and someone else will know what’s going on. Instead of you going out and getting a wide range of clients that has different needs that want all kind of different things and you’re trying to deliver on all of them. You’re probably going to fail.

Everyone struggles with this issue. I did and it drove me crazy because I couldn’t properly hire and train my team in a standardized manner. When you don’t standardize your clientele and your, therefore, your hiring and processing system it will be hard for you to take what you have in your mind and put it into practice. Worse you will have issues satisfying every client. I ended up closing that particular agency because I couldn’t hire anybody at a decent rate especially living here in Mississippi. It’s was hard to bring on software developers because I didn’t have a standard process and procedure to guide them on how to onboard and maintain those clients.

Having a standard client and matching processes in place is going to make things so much easier AND it’s going to give you in a leg up on your competition.

A lot of your business is management i.e. just making sure things get done the right way and automate as much as possible, the better your business is going to run. If you can lean on systemizing and having standard processes you’re going to make your life a lot easier in the long run.

Charge The Right Amount (Not Too High Or Not Too Low)   

My third point is to make sure you research rates and charge the right fee. A lot of people charge a low rate at the beginning just to get the initial business. The problem is once you set that price, it sets an expectation on your quality of work, get an effective team together at the lower rates and it is difficult to raise your prices. Also, don’t charge too much either.

You don’t want to overbid especially with accounts that are used to paying low prices. It is very important to charge the right fee from the get-go. But if you are not sure I would err on the side of being too high rather than too low because you can always come down. If you’re too low you can’t always go up once you start. We all make mistakes so giving an overestimate or an underestimate it’s okay but with some research, you will find that middle ground.

For example, SEO services typically charge between $1,500 and $2,500 for a law agency. You would think that a small little agency law firm couldn’t afford to pay a thousand dollars a month for marketing but you would be wrong. These small law firms can easily get million-dollar clients. To be able to get one of those accounts is realistic so you need to be in the price range at the very minimum in the $1,500 per month range.

It’s very important that you charge the right amount from the start. I’d rather you charge on the high end of the range you research for a particular niche. Because it is easier to negotiate the price lower to get the low rather than start low and try to raise your prices after you get that first job. You can’t go back up once you give him that deal. Even if you negotiate an initial low rate at the beginning, once your client gets used to that low rate they will balk when you try to raise your rate after that. If you give an SEO deal of $500 the first month and next month you try to come up to $1,000, you’re essentially doubling your price which is not going to work. Before you accept a job for a particular client you should research that clients’ size and the revenues for that particular industry.

I go into more depth in my 7 step guide below to make sure you guys have some guidance during this process and you don’t spend a lot of time spinning your wheels. I give instructions on how to get your digital marketing agency and business off the ground and set that foundation. Especially how you can scale your business without you having to babysit 24/7, or getting calls in the middle of the night about things that you could automate and make life a whole lot easier for yourself.

So like and subscribe to the content in the comments below and please let me know how things are going in your business. What are some of the roadblocks that you have experienced when starting your online marketing agency or marketing business. What are some of the issues that you would love to know in order for you to make things run faster and smoother. Go ahead and comment below. I would love to be able to help you guys out with all that stuff and really get you guys off to a great start. So what I need you to do is go sign up for the seven-step guide below and subscribe to the content. I want to start spreading the message and help put you guys in a position to win. See you in the next article.



How To Create Passive Income

businessman making passive income

What’s up marketers and entrepreneurs, Rod checking in with a new article. Today we’re going to talk about passive income and how to make it with online marketing. A lot of you guys want to figure out how to take your income to the next level and make that passive income so that you can make money in your sleep. I want to give you guys three ways on how you can actually start your passive income and actually get you started. I want to make sure you guys are aware of all the options.

Have Your Primary Income In Order (Jobs , Skills & Knowledge)

A lot of times people want to set up their passive income but they don’t even have their primary income right. You have to get your primary income in place so that you can leverage that in the creation of your passive income. Yes, there’s going to be a point in the future where you can primarily focus on your passive income but right now especially for the beginner or student who are trying to take their career to the next level. Early in your career, it’s so important that you have your active income in order. The money you make from your active income will feed your passive income and you need to invest in your passive income as early in life as possible. Make sure your skills, knowledge and niche is in order. Niche down do a specific skill set and industry where you can be an influencer. It’s so important that you position yourself as an authority and that way you can have other income options in the future.

A lot of people think hey you don’t have to have any money to start passive income but that’s a lot of bull guys. You’re going to have to have some active income or some kind of income. It doesn’t have to be active but you’re going to have to have some kind of income to really feed and ignite your passive income to the point where it can make you some significant income.

Start Creating Content Online

That being said guys let’s get started on that point number two, creating content. I always harp on how content is King. These days online marketing is hard. To just put out ads and sell somebody on the product is a waste. Yes you’re going to have exceptions where they are in an emergency so they just going to pick the first option that’s available to them and buy but that’s only about 1 to 2% of your audience. What about the other 98% of your audience. Content is going to build relationships with those other 98%. As you create the content, create the videos and put it online you don’t necessarily have to be there selling. Your content is going to sell itself for you. That’s passive income. You don’t have to be there, your content is going to represent you. That is the cornerstone of passive income.

So in the beginning, you’re going to have to actively create content. But once your content gets into place, once you promote it, once it starts to get indexed by the search engines, once YouTube and social media start to push it, you’re going to start making money. You need to think long term when it comes to passive income. A lot of the time your older videos are the ones that make you the most money. Once your content has had time to be indexed and matured it’s going to put money in your pocket. Hence passive income. You have to leverage that content.

A lot of people think they can create passive income with no money and little effort and their content just sit in the background and do nothing. That’s laziness guys quit this BS. It’s time to look yourself in the mirror and say hey I need to start putting myself in a position to make more income. It’s so important that you do that. So let’s get the laziness out of the way.

I know a lot of people are attracted to this video because passive get rich quick income fits well with a lazy lifestyle. But just like everything else guys, there are times where you’re going to have to put the pedal to the metal and work hard.

Like And subscribe to the content guys I’m going to be promoting this a lot more and we’re going to help you guys really take things to the next level.

Your Premium Content (Courses & Sevices You Can Outsource)

Okay, so you got your primary income and your content in place. Now you want to really start igniting this passive income. So the next step is to start scaling. This is where you start leveraging your courses and outsourcing services. A lot of times you’re going to promote your content and you’re going to use ads or affiliate programs which can make you a ton of money depending on your niche but what is really going to take you to the next level is outsourcing. You are the brand, you’re the one selling the service but you don’t necessarily have to be the one to do the day today maintenance of content and website administration and marketing. You will have to oversee that process to a certain extent to make sure the quality control and messaging is good.

You want to get it to the point where you can take the things that’s in your mind and get it developed and put in digital format. That’s where outsourcing it to your team comes in. You will be leveraging technology and human resources. This is the ultimate way to make passive income.

This way you can make money as you sleep or traveling overseas. Whatever you want to do and wherever you want to go, you will still be make money in dollars in the United States.

You need to master this concept and get your head wrapped around it especially if you’re the nine to five type. Maybe you’ve been taught to work a job to get a certain result. But you can break out of that mindset and into a more entrepreneurial mindset which I liken it to the following analogy. When you plant an apple seed, you won’t get right away but over time you’re going to grow an apple tree and the apple tree is going to produce apples without you being there, Yes you had the water it from time to time but you don’t have to be there every single day to water that tree like you did at first. That’s the same with passive income. I would suggest you guys lay that foundation to put yourself in a position to win.

That’s the best way to make a passive income with online marketing. Obviously, there is more to it but I go into more detail inside my academy and my 7-step digital marked which puts you guys in a position to win. so guys so go ahead and leave comments, share your experiences, and be a part of our community here at Digilinkmarketing. We are in the process of building a team so why not become part of our team. This way we can help each other to be in a position to win. If you have any questions about digital marketing, affiliate marketing, online marketing or any online business go ahead and ask in the comment section below.

I go into more depth in my 7 step freelance guide below. It’s free so go ahead and click on the button below. I’ll see you in the next article.


Rod Robinson